THE ACCIDENTAL EDGE:
Harnessing Serendipity in Strategy and Execution
 

2025 International Seminar
The Accidental Edge: Harnessing Serendipity in Strategy and Execution.

The Seminar Description:
Starting a Business? Running a Business? Managing a Business? Hands-On Experience? Tacit Knowledge? This seminar conducted by the Swedish Pracademic (Mr. Alex Matrsson) is designed for “individuals” and “groups” who are interested in learning about the visionary aspect of the business world. People with a deep-seated sense of curiosity, people who believe in creativity, and are ready to turn imperfection into an invaluable long-lasting impact—contributing positively to the development of their local communities, their regions, and the larger society, worldwide. The seminar will re-visit key business concepts, present a contemporary outlook on the business machine, and most importantly accentuate the concepts of Lagom, Serendipity, and Synergy- Making.

About Our Guest Expert:
Mr. Alex Matrsson is a Swedish Pracademic. He is a visionary leader, a mentor, an entrepreneur, a senior lecturer, a researcher, and a well-established international business advisor. He is the number one International Business Strategy graduate in Sweden. He has extensive experience starting, running, and managing businesses across the global value chain, as well as working internationally with investors, SMEs, MNCs, government agencies, universities, and multidisciplinary research institutes. Advocating on issues related to business strategy, industrial marketing, commercial diplomacy, and research commercialization. When it comes to education, Mr. Matrsson believes in serendipity, innovation, and the power of synergy-making. Therefore, these concepts jointly constitute the springboard for his knowledge dissemination endeavors. He implements a pragmatic approach that is rigorous in nature. He systematically ensures the successful delivery of core business concepts, while simultaneously developing the students’ ability to become reflexive thinkers. He aims to enable the students to operationalize their “state-of-the-art” knowledge constructively—so that they can become an invaluable source of prosperity, driving forward the “social” and “economic” well-being for their local communities, their regions, and the larger society, worldwide. His scientific endeavors consolidate around trade promotion, emerging markets, business resilience, and the network approach to internationalization. Finally, on a personal level, his wide-ranging interests include blue whales, Arabian horses, classical music, ethical capitalism, religion, culture, the Nordics, the GCC region, and Central Asia—particularly Kazakhstan.

• 🗓️ Date: Thursday 9, October 2025
• 🕔 Time: 2 PM (Phnom Penh Time